Branding brief: Arla Foods expands its lactose-free range
25 Nov 2008
Arla Foods, the dairy food company, is expanding its lactose-free range. Lactofree cheese
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Lurpak drafts brand guide
08 Dec 2009
Lurpak, the Arla-Foods-owned butter brand, has created a set of brand guidelines to ensure...Consultancy Golden was briefed to develop a guidelines book and a bespoke font, Lurpak Sans. It has also created CGI models of the Lurpak butter block to ensure accurate replication of the trademark silver product in all activity. 'This is an important project for Arla,' said Thyth Jarvis, brand ...
Direct brief: Arla Foods hires BD-NTWK
17 Jun 2008
Arla Foods has hired BD-NTWK to carry out its summer and Halloween experiential campaigns
Marketing Society Awards unveils its shortlist
22 Apr 2008 | by Richard Abbott
Awards 2008 Arla Foods: Lactofree B Q: Energy efficiency made easy at B Q Barnardo s: Breaking from ...
Digital: Lactofree to roll out mobile work
18 Mar 2008
Arla Foods is promoting Lactofree, its lactose-free dairy drink, with the launch of a digital
Market Research Report: A little more conversation
18 Mar 2008
Buckley. CASE STUDY - LACTOFREE When Arla decided it was time to revamp the digital strategy for its ...
Careers: Brand manager of the week - Emily Oldridge, Brand manager, Anchor, Arla Foods
04 Mar 2008
- Describe yourself in three words.
The Marketing Profile: Simon Eyles of McCain Foods
19 Feb 2008 | by Gemma Charles
manager, rising to business unit controller for butters, Arla Foods 2001-present Marketing controller ...
Cravendale picks shop for digital
29 Jan 2008
Arla Foods has handed Outside Line the digital account for its Cravendale milk brand as part of a...-generated video and content aimed at encouraging users to interact with the brand. Arla plans to invest in a ... for the Cravendale brand. Last year, Arla shifted its £5m Cravendale creative account out of DDB London ...
Anchor showcases cheese in £10m brand revamp
22 Jan 2008 | by Gemma Charles
Arla Foods' Anchor is to promote its cheese offering on TV for the first time in its 30-year.... Anchor is the UK's third-biggest brand in the butter, spreads and margarine sector, behind Arla's Lurpak ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
