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Publicasity drafted in to promote Anchor Butter's 125th anniversary

Publicasity has been handed a brief by Arla Foods to launch a consumer campaign to celebrate...The agency pitched and won the three-month campaign after having worked on the brand s trade PR for the past 18 months, alongside fellow Arla brands Lurpak and Anchor Cream. Anchor brand manager Louise Turnball said: Following a successful 18 months of working with Publicasity from a trade perspective, we ...

Lucre Social to handle online 'listening' campaign for Unilever spreadables

largest chunk of market share (26 per cent), after Arla Foods (29 per cent). But the report suggests ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.