Lucre Social to handle online 'listening' campaign for Unilever spreadables
19 Jan 2011 | by David Woods
largest chunk of market share (26 per cent), after Arla Foods (29 per cent). But the report suggests ...
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Publicasity has been handed a brief by Arla Foods to launch a consumer campaign to celebrate...The agency pitched and won the three-month campaign after having worked on the brand s trade PR for the past 18 months, alongside fellow Arla brands Lurpak and Anchor Cream. Anchor brand manager Louise Turnball said: Following a successful 18 months of working with Publicasity from a trade perspective, we ...
largest chunk of market share (26 per cent), after Arla Foods (29 per cent). But the report suggests ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.