School Reports 2012: CHI & Partners
02 Apr 2012
, picking up additional business from British Gas, Britvic, Royal Bank of Scotland and Arla Foods. However ...
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Lurpak and Last.Fm launch music selector for cooks
30 Apr 2012 | by Sarah Shearman
Lurpak, the Arla-owned butter brand, has partnered with Last.Fm to create the Foodbeats tool, which
Private View: Mick Mahony and Tony Jiang
08 Mar 2012
and Cravendale are probably separate entities in most consumers' minds (they are, indeed, both owned by Arla ...
The Work: Private View
23 Feb 2012
'okay Clients: Mike Walker, director of milk and cream brands, Arla Foods; Sam Dolan, senior brand manager ...
Unilever follows Lurpak with £10m Flora push
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the improved Flora range as rival Lurpak, owned by Arla foods, launched a 10m ad campaign aligning itself ...
Lurpak and Observer Food Monthly magazine in year-long deal
20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand
Müller buys leading position in milk market
17 Jan 2012 | by John Reynolds
-skimmed milk) and Shock (a flavoured milk range). It competes with other milk brands such as Arla ...
Lurpak readies £10m product launch
13 Jan 2012 | by Sara Kimberley
. Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ...
Lurpak shifts global ad account into Wieden & Kennedy
25 Nov 2011 | by Anne Cassidy
Saatchi Saatchi first picked up the global advertising business in February last year after a pitch against Wieden Kennedy. Lurpak, which is owned by Arla, is currently available in more than 75 countries including the US, Venezuela, South Africa, Israel and China. However, its biggest ...
Morrisons own-brand push hit by departure of marketer Micklethwaite
23 Nov 2011 | by Gemma Charles
Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods, which owns the Lurpak and Anchor brands, having left the company to join Morrisons in June . His previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
