Unilever follows Lurpak with £10m Flora push
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the improved Flora range as rival Lurpak, owned by Arla foods, launched a 10m ad campaign aligning itself ...
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Lurpak and Last.Fm launch music selector for cooks
30 Apr 2012 | by Sarah Shearman
Lurpak, the Arla-owned butter brand, has partnered with Last.Fm to create the Foodbeats tool, which
Lurpak and Observer Food Monthly magazine in year-long deal
20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand
Müller buys leading position in milk market
17 Jan 2012 | by John Reynolds
-skimmed milk) and Shock (a flavoured milk range). It competes with other milk brands such as Arla ...
Lurpak readies £10m product launch
13 Jan 2012 | by Sara Kimberley
. Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ...
Morrisons own-brand push hit by departure of marketer Micklethwaite
23 Nov 2011 | by Gemma Charles
Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods, which owns the Lurpak and Anchor brands, having left the company to join Morrisons in June . His previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ...
Sector Insight: Yellow fats and edible oils
12 Oct 2011 | by Jane Bainbridge
. Arla Foods owns Lurpak and Anchor, while Unilever's portfolio includes Flora and I Can't Believe It ...
Castello 'the House of Castello' by Mother
07 Oct 2011
The Marquis de Castello is the frontman in Mother's pan-European launch campaign for Arla Food
Arla moves into Indian dairy food
26 Aug 2011 | by John Reynolds
Arla Foods, the maker of Anchor butter, is moving into Indian dairy food with the launch of a brand...Savera, which means "new dawn" or "morning" in Hindi, was made by Arla with the help of top Indian ... , along with Indian families in the UK. Belinda Parkinson, future creations manager for Arla, said ... how much the range will be priced at. Arla believes the stocking in mainstream supermarkets ...
Morrisons launches Beyonce-inspired Diva bouquet
04 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
month, Morrisons poached Arla Foods' top marketer Danny Micklethwaite to take up the newly created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
