Lurpak and Observer Food Monthly magazine in year-long deal
20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand
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Lurpak and Last.Fm launch music selector for cooks
30 Apr 2012 | by Sarah Shearman
Lurpak, the Arla-owned butter brand, has partnered with Last.Fm to create the Foodbeats tool, which
Lurpak readies £10m product launch
13 Jan 2012 | by Sara Kimberley
. Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ...
Trading places: this week's people moves
24 Jun 2011 | by Ben Bold
, vice-president of marketing at Arla , has left the dairy company to take up the newly created role of head of development at Morrisons . Micklethwaite, who had been with Arla for more than a decade ...
Publicasity drafted in to promote Anchor Butter's 125th anniversary
17 Jun 2011 | by Matt Cartmell
Publicasity has been handed a brief by Arla Foods to launch a consumer campaign to celebrate...The agency pitched and won the three-month campaign after having worked on the brand s trade PR for the past 18 months, alongside fellow Arla brands Lurpak and Anchor Cream. Anchor brand manager Louise Turnball said: Following a successful 18 months of working with Publicasity from a trade perspective, we ...
OMD takes top spot on Thinkbox TV Planning Awards shortlist
12 May 2011 | by Staff
Every Dessert Deserves a Squirt' for client Arla Foods, also in the Newcomer Category; Starcom ... Danepak 'Perfekt Food Moments' with Channel 4 Carat Arla Foods Ltd Anchor Squirty Cream ...
Landeman lands business director role at Carat
06 Dec 2010 | by Maisie McCabe
Landeman will lead a team responsible for overseeing clients such as Disney Parks and Arla Foods ... of the board in 2008, since which he has overseen the Debenhams, Telegraph Media Group and Arla Foods accounts. Carat retained the Arla account in September. Since he joined Carat 14 years ago as a TV buyer ...
The Work: New campaigns - UK
16 Jan 2009
brand manager, Arla Foods Brief: Communicate that Anchor is the free-range butter brand Creative ...
OMD UK ramps up its business directorship
15 Apr 2008 | by Isabella Piasecka
, Asda, Arla Foods, Royal Mail and Nivea. Duncan said the appointments would bring a fresh approach ...
The Work: New campaigns - UK
21 Mar 2008
it purer Client: Louise Barton, senior brand manager, Arla, Cravendale Brief: Communicate the benefits ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
