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Trading places: this week's people moves

, vice-president of marketing at Arla , has left the dairy company to take up the newly created role of head of development at Morrisons . Micklethwaite, who had been with Arla for more than a decade ...

The Work: New Campaigns - UK

ANCHOR - ANCHOR, THE FREE-RANGE BUTTER COMPANY CREDITS Project: Anchor, the free-range butter company Client: Lorraine Crowe, senior brand manager, Arla Foods Brief: Communicate that Anchor ... Post-production: Wave Exposure: National TV THE LOWDOWN Arla Foods is repositioning Anchor as a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.