17 Aug 2007
| by Daniel Farey-Jones
LONDON - BSkyB's three additions to its customer magazine portfolio have all made it into the top...,362,228 copies and Sky Movies Magazine placed third with 3,767,906. Asda (Publicis Blueprint), Tesco (Cedar ...
Sky has extended its portfolio this year with the launch of: Sky Sports Magazine, published by Haymarket Network; Sky Movies Magazine, published by Future; and Sky Kids, published by John Brown. Its ...
21 Jun 2011
| by Gemma Charles
Asda is shifting the emphasis of its 10% 'Price Guarantee' in an attempt to place customers...% on their weekly shopping at an event filmed earlier this month in Staffordshire.
It also revives Asda ...
, is the supermarket's most integrated to date, spanning TV, digital and radio.
Asda launched its pricing offer ...
shopping are less than 10% cheaper than at rivals Tesco, Sainsbury's, Morrisons or Waitrose, Asda will give ...
18 Jan 2011
| by Ed Owen
Tesco has launched a new offensive against Asda, pledging to accept its rival's Price Guarantee...would save the average shopper an estimated 40 per week.
Asda hit back, undercutting its ...
rival.
From 6 January, if the Asda basket is not at least 10% cheaper than other major rivals ...
to accept Asda's Price Guarantee vouchers in its stores.
Tesco has double-page ads in today's Sun, Mirror ...
31 Jan 2007
| by by Staff
LONDON - Asda has hired Ashley Bolser Agency to handle the launch of its Flying Start ISA product....The ISA, operated by Asda s financial partner Engage Mutual Funds, is aimed at parents who want to create savings accounts for their children. The direct agency has been tasked with creating a series ...
further promotional campaigns for Asda throughout the year. Earlier this month, the retailer hired ...
02 Feb 2011
| by Ed Owen
Three ads promoting Asda's Price Guarantee service have been banned by the ASA for "misleading..., we'd give her the difference off her next shop. It's the new Asda Price Guarantee and it ...
be unreliable.
They also claimed Asda chose days to scan when offers were less likely to be live and when ...
excluded from comparisons. In one case World Cup products exclusive to Asda were featured.
Tesco ...
31 Jan 2011
| by Ed Owen
Asda claims its latest round of advertising, which pledges to be 10% cheaper than its main rivals...this year.
Asda relaunched its Price Guarantee in January, pledging to refund not just the difference ...
by claiming Asda's use of Mysupermarket.com to police the Price Guarantee scheme meant Morrisons prices were not tracked by Asda .
Tesco entered the fray by pledging to accept the vouchers intended for Asda ...
08 Nov 2010
| by Ed Owen
Asda's Christmas campaign will launch today (8 November), focusing on special producers.... Home-grown feed and nurturing morning and night." Supplying Asda since the 1980s, Ivory will now supply the retailer 28-day matured beef for their Extra Special range. This will be the first ad in Asda ...
to focus on the Extra Special range, the Asda Price Guarantee, Voucher Book, and electrical and toys. Print ...
15 Sep 2010
| by John Reynolds
Tesco has been rapped by the advertising watchdog after Asda contested the reliability of its rival...of foods on offer at Tesco, including pizzas and fresh vegetables, and claimed they were cheaper than Asda's.
The voiceover said: "when we compared prices with Asda s on Saturday the 30th of January, shopping was cheaper ...
alongside Asda baskets with the statement "1,150,000 cheaper" and "940,000 cheaper".
The ad's footnote ...
23 May 2012
| by Matthew Chapman
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA).
Asda took ...
was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ...
by Asda, but looked into its complaint that the ads did not make clear that less than half of all ...
29 Apr 2010
Asda has introduced a price guarantee, backed by a national TV campaign, which promises grocery...-fareast-language:#0400;
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The Asda price guarantee' campaign aims to retain customers ...
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