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Asda magazine reels in new editor

24 Sep 2010 | by Katherine Levy

Asda magazine has appointed a new editor, the food journalist Coralie Dorman, to its customer title...to edit the H Bauer title, Eat. According to recent research, Asda magazine contributes 260m ... at the start of 2010, and an Asda magazine recipe site followed in August. Publicis Blueprint also publishes ... approach to all our Asda portfolio forward." Dorman said: "Assuming the editor s role on Asda magazine ...

Food - Asda Magazine dominates food setor

19 Aug 2008 | by Isabella Piasecka

Blueprint's Asda Magazine in pole position..../yr Jan-June 08 % change % change Asda Magazine* 2,907,325 -0.1 3.6 (Publicis Blueprint ...

Media: Asda magazine spat sparks supplier fears

05 Aug 2008 | by Alison Donnelly

Asda's plans to force magazines to give the supermarket editorial pages in return for shelf space...Although Asda has now rescinded its request, which included asking for a fee to carry new titles ... increased revenue. An industry insider described Asda's initial plans as showing a 'shocking lack ... Supermarket Economy', claimed that Asda could never have expected all its demands to be met. 'It appears ...

Premier beats two rivals to take Asda magazine contract

10 Apr 1998 | by LUCY HONE

Premier Magazines has landed Asda s pounds 7 million contract publishing account after a three...Premier Magazines has landed Asda s pounds 7 million contract publishing account after a three ... . Asda is to increase the magazine s circulation from 1.2 million to four million, and the supermarket ... with the supermarket s plans to extend its price and quality message. A spokesman for Asda said: We have plans ...

Asda overhauls online magazine

09 Feb 2010 | by Joe Thomas

LONDON - Asda is overhauling its online customer magazine this month as it looks to assert its...-fareast-language:#0400; mso-bidi-language:#0400;} Asda hopes the changes, taking place over the course ... major re-development of the site since its launch April 2008. Asda's offline monthly magazine, created ... the redevelopment of the website, Asda is hoping to transfer this popularity into the online space. Asda uses its ...

Asda admits 'mistake' in magazine distribution row

31 Jul 2008 | by Anne Cassidy

LONDON - Asda has told Campaign that it made a mistake when it asked magazine distributors to grant...Magazine publishers have branded Asda a "schoolyard bully" after it proposed changes ... of editorial or advertising space each month in titles chosen by the supermarket. Representatives of Asda, magazine distributors and publishers met on Tuesday to discuss the proposals. In the meeting, Asda ...

Asda relaunches customer title as glossy magazine

29 Jul 1999 | by IAN DARBY

Asda is relaunching its customer magazine as a glossy consumer title....Asda is relaunching its customer magazine as a glossy consumer title. The first edition hits Asda stores this Friday with an initial print run of 1.5 million. It has been produced ... in March. Content is focused on food and fashion, including clothes from Asda s George range ...

Asda cuts back magazine prices in stores battle

02 Oct 1997 | by ANNE-MARIE CRAWFORD

Asda and Tesco have opened up a new offensive in the battle for market share by carrying the fight...Asda and Tesco have opened up a new offensive in the battle for market share by carrying the fight into the magazine arena. Asda has announced it is to slash 15% from the price of all ... the distribution issue if Asda had not done the same thing as them. We have done quite a lot with Tesco ...

Asda trademarks 'Asda Money'

16 Jan 2012 | by Matthew Chapman

Speculation is mounting that Asda will relaunch its 'Asda Financial Services' offering following...its Asda Financial Services offering as a "flexible option to financial services" that provides "a friendlier approach to insurance and credit". Asda Financial Services currently covers products including an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas ...

CUSTOMER MAGAZINES: Grabbing headlines - Asda has chosen to target customers by relaunching its

10 Sep 1998 | by EMILY BOOTH, a reporter on Marketing Di

While most supermarkets slug it out in the loyalty card stakes, Asda has been busy carving a more...While most supermarkets slug it out in the loyalty card stakes, Asda has been busy carving a ... of pounds 7m, Asda was determined to prove it was taking its customer magazine very seriously indeed ... now produces Asda s title after it won the business from River Publishing. It is available in ...

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