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MEDIA BRIEFS: Weekly mobile phone magazine to launch

The mobile phone sector will have a new weekly trade magazine from 27 October. Noble House Media is publishing Mobile with an initial print run of 7,000. It will be aimed at UK dealers, retailers, distributors, manufacturers and networks, and will contain industry news and product reviews. Noble House ...

MEDIA: GADGET MAGS - 'Lifestyle cool' spices up gadget mags. The gadget magazine sector has grown

audience, the traditional magazines in this area (for example, those with 'dry' coverage of cameras ... are taking readers from both sides. Lad magazines (although they all have dedicated gadget sections ... magazines look dull and, in their narrow niches, are struggling to follow the convergence of technical ...

MEDIA BRIEFS: Orange’s O title to relaunch under Jovides

John Brown Publishing has relaunched O magazine, the customer magazine for Orange mobile users...John Brown Publishing has relaunched O magazine, the customer magazine for Orange mobile users, under the editorship of former Arena and Sky magazine lifestyle writer Michael Jovides. The magazine will contain articles promoting Orange products and non-competing lifestyle goods. It will be printed three ...

Media Analysis: Mobile mags aim for higher quality

Mobile phone companies have woken up to the value of customer magazines, but what is the scale...underdeveloped. Retailers Sainsbury's and Tesco build customer loyalty with contract magazines that readers ... and joins the likes of Orange's triannual O magazine and O2's Select and Moshi Moshi titles. The question ... to travel. Boughton says PROs can also feed into the magazine's news, reviews and special offers pages ...

MEDIA: IN BRIEF - Change for VNU network titles

VNU has renamed PCLAN as Network Solutions. The publisher is expanding the magazine to target...VNU has renamed PCLAN as Network Solutions. The publisher is expanding the magazine to target network professionals dealing with Wide Area Networks, telecommunications, intranets and the Internet. Its other network title Network News has been redesigned. ...

MEDIA BRIEFS: Sugar and cd:uk to launch mobile services

SUGAR/CD:UK: Attic Futura magazines Sugar and cd:uk are to launch mobile phone services this month

MEDIA BRIEFS: NME launches SMS text messaging services

NME: Music magazine NME has launched two SMS text messaging services. The first gives news updates

MEDIA BRIEFS: New Future monthly targets WAP users

Future Publishing has launched a monthly magazine aimed at WAP-enabled mobile phone users. Wap...Future Publishing has launched a monthly magazine aimed at WAP-enabled mobile phone users. Wap -Mobiles, the Internet and beyond went on sale on Tuesday this week. It has an initial print run of 30,000 and a cover price of pounds 3.50. The launch team is headed by Future group senior editor Julie Tolley ...

BORDER LINES: PARIS: Wustrack heads press at Alcatel

at German technology magazine Markt und Technik. He moved into PR in 1985, joining chip manufacturer Intel...French telecoms giant Alcatel has appointed Klaus Wustrack as director of press relations. He will report to communications vice-president Caroline Mille. Wustrack began his career as a journalist at German technology magazine Markt und Technik. He moved into PR in 1985, joining chip manufacturer Intel ...

HP plummets to foot of table as CEO bails out

second week, while rival Asda moved back up to second position. Tesco benefited from widespread ... , while news that Asda was in talks to buy 13 Safeway stores in Northern Ireland, raised the prospect ... Tesco 158 2 3 Asda 145.7 3 7 Barclays 138.6 4 211 Baugur 133.4 5 5 BT Group 87.3 Worst ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.