28 Jul 2008
| by Alison Donnelly
LONDON - Asda will target gamers with the launch of a new dedicated magazine boasting a circulation...The quarterly magazine will be called the Asda Games Magazine and will be a free reviews ...
to the core Asda mums market. The first issue is available in the August Asda Magazine as an insert and the magazine is also part of a wider Asda Games First initiative, which includes new ranges in-store, new ...
01 Aug 2005
| by by Daniel Farey-Jones
couple Jamie and Louise Redknapp are involved in a new celebrity magazine that will show young and rich...and his wife will contribute fashion and style tips.
The magazine will feature articles on overseas ...
to feature Asda's ad jingle, due to the producer, Arnon Wolfson, deciding to use the tune.
Proceeds from ...
fortnight for the same charity. Asda claimed that Wolfson approached it about putting out a single as part ...
10 Aug 2009
| by Fiona Ramsay
LONDON - Asda is to launch a social networking site, which will allow shoppers to connect...-fareast-language:#0400;
mso-bidi-language:#0400;}
The site, called Your Asda, will allow people to tell Asda what they don't like and comment on products they want in their local stores. Your Asda will comprise a blog, step by step guides to products, a live Twitter feed and a photo gallery. Asda will also ...
04 Mar 2009
| by James Quilter
LONDON - Asda and Morrisons are luring cash-conscious customers away from Tesco as the economic...TNS's latest figures for grocery spend showed Asda and Morrisons grew market share by 8.8% and 8 ...
by 5.7%, causing its share to fall from 16.4% to 16.3%. TNS said the results proved Asda ...
income. However, Morrisons and Asda were both beaten by Iceland which grew by 13.6%, possibly heralding a ...
07 Jan 2011
| by Ed Owen
Richard Hodgson, Morrisons' group commercial director, has challenged Asda's claim...for suppliers.
Asda's price pledge
Hodgson lambasted Asda's pledge to undercut competitors by some 10% or issue a refund of the difference.
He said: "Asda s price match does not include Morrisons. Look at Mysupermarket.com [which polices Asda's price pledge] and you will not see Morrisons' prices.
"The last thing ...
06 Jul 2005
| by James Quilter
Asda is aiming to steal market share from UK electronics retailers with the launch of an own...The line, Onn, will run alongside the Durabrand electrical offer from parent Wal-Mart.
Asda ...
to be the electrical equivalent of Asda budget brand SmartPrice, with Onn filling the gap between it and mainstream ...
Asda's research found women were less interested in the technical details on packaging.
Separately ...
17 Nov 2008
| by Staff
LONDON - Asda has eschewed celebrity for its Christmas ad, which features real-life inhabitants...The ad shows families in Austwick eating together, wrapping gifts and decorating their homes with Asda products. The ad, by Fallon, is set to the classic Christmas track It's beginning to look a lot like Christmas . Rather than paying anyone a fee for appearing in the ads, Asda made a contribution ...
19 Jul 2006
Asda is to revamp its petcare offering in a bid to claim a bigger slice of the £1.2bn sector..... The new-look sections will be in place in all 270 stores from 22
July. Separately, Asda has announced ...
property service to be sold through a supermarket in the
UK; Asda hopes to roll out the service next year. ...
24 Sep 2010
| by John Reynolds
B&Q has named Asda's marketing director for communications, Katherine Paterson, as its new...said, was to remain with the business.
During her nine-year tenure at Asda, she was responsible ...
03 Jan 2007
| by James Quilter
Procter & Gamble is funding a redesign of Asda's babycare areas and has hired in-store agency.... It is being trialled in Asda's store in Ellesmere
Port, Cheshire, and could be rolled out to the rest of the chain's
stores. Asda said the decision to use Saatchi X, rather than an agency from its
in ...
-store work. Saatchi X is used exclusively by Asda owner Wal-Mart, in the US, where
it has created in ...
to remove filters
