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ABA to launch Asda's new mobile phone offering

LONDON - Direct marketing firm ABA has been awarded the brief to launch Asda's new mobile phone...Taglined Pay less as you go with Asda mobile , the campaign will be launched nationwide on May 17 ... and subsequent promotions. Diane Spence, head of marketing at ASDA Mobile, said: ABA s clear strengths ... process. They seemed to capture the essence of the Asda mobile brand, in translating the brand ...

THIS WEEK: Asda starts up pilot PC scheme

Asda is running a pilot scheme to find out if shoppers can be persuaded to put a PC...Asda is running a pilot scheme to find out if shoppers can be persuaded to put a PC ... . In a copycat response to Tesco s successful Computer for Schools promotion, Asda is starting a Best ... be collected by shopping at the stores or returning aluminium cans to Asda. Like the Tesco promotion ...

Asda PC sales to pile pressure on electrical stores

Asda became the latest supermarket chain to start selling personal computers this week, in a move...Asda became the latest supermarket chain to start selling personal computers this week, in a move that looks certain to inflict further damage on high street electrical stores. Asda ... and Siemens branded computers in its stores since last year. The 400MHz Asda PCs sell for pounds 599 ...

And in the real world... BA, Tesco, Asda, BT and more

: The Times Asda has promised a seasonal price war, announcing price cuts that it claimed would save ...

Future names axed magazines

Future Networks has confirmed which magazines it will close in the UK as part of a wider plan...Future Networks has confirmed which magazines it will close in the UK as part of a wider plan ... cuts of 350 worldwide. In the US, six magazines are closing, and Future is putting its flagship brand Business 2.0 up for sale. The company is also planning to launch a magazine dedicated ...

Future names axed magazines

Future Networks has confirmed which magazines it will close in the UK as part of a wider plan...Future Networks has confirmed which magazines it will close in the UK as part of a wider plan ... cuts of 350 worldwide. In the US, six magazines are closing, and Future is putting its flagship brand Business 2.0 up for sale. The company is also planning to launch a magazine dedicated ...

Industry Standard magazine suspended

NEW YORK - The Industry Standard , the new-economy magazine, has suffered the same boom...Parent company Standard Media pulled the plug on the magazine after it failed to secure additional funding for the title. The magazine had been struggling, like many in the sector, as advertising revenue ... number of other magazines in the sector. Earlier this year, Standard Media closed its Industry Standard ...

Magazines revel in growth surge

Nearly half of the top 100 consumer magazines enjoyed circulation increases during the second half...Nearly half of the top 100 consumer magazines enjoyed circulation increases during the second half of last year, according to the latest ABC figures. In all, 46 out of 76 magazines showed ... -on-period reporting figures. The news follows a decade of growth for the magazine industry, during which ...

And in the real world...Sony, BT, Royal Mail, Asda, Network Rail and more

. Source: Financial Times Asda has announced that it is stepping up its plans to introduce a new "virtual ...

ABC Figures: Computers and health sectors support arrivals

reported circulation of 57,420, and Official Dreamcast Magazine with an average of 50,653 sales ... s All About Soap, with 130,111 sales. Non-actively purchased titles Boots Health & Beauty, Asda Magazine, The National Trust Magazine and Voila! Magazine, topped the million-circulation mark. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.