16 Jan 2012
| by Matthew Chapman
Speculation is mounting that Asda will relaunch its 'Asda Financial Services' offering following...its Asda Financial Services offering as a "flexible option to financial services" that provides "a friendlier approach to insurance and credit".
Asda Financial Services currently covers products including an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas ...
16 Feb 2012
| by Arif Durrani
The second half of 2011 continued to be a challenging time for magazine publishers, with only four...on period for customer publishers which dominate the top 10 with magazines for Tesco, Asda, The National ...
.7%
Asda Magazine
1,949,451
-1.6%
-18.1%
The National Trust Magazine
1,948,384
N ...
On an annual basis, the magazines included within this auditing period have a combined total ...
23 Jan 2012
| by Matthew Chapman
The convenience store battle between the major supermarkets is set to intensify as Asda prepares...The majority of the 25 new stores Asda will build in 2012 will be small format supermarkets. A spokeswoman said the format is "working for us at the moment in terms of accelerating growth".
Asda will also invest the money in opening up additional Asda Living general merchandise stores and refurbishing ...
08 Mar 2012
| by Anne Cassidy
Asda is reviewing its customer relationship marketing and experiential activity....The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client.
Asda s recent CRM campaigns have revolved around ...
, the voucher book contained 40 worth of tokens for spend over 40.
Asda also handed out "thank you ...
25 Jan 2012
| by Matthew Chapman
Asda is following in the footsteps of Tesco by seeking to pursue an aggressive overseas expansion...Walmart-owned Asda has partnered with Azadea Group to launch its George fashion label ...
its F F fashion label a major global brand.
Asda said the franchise deal would pave the way ...
in order to focus its attention on Asda Living, which sells clothing and homeware.
Asda is putting ...
19 Mar 2012
| by Matthew Chapman
Walmart-owned Asda has appointed Stephen Smith as its chief marketing officer, replacing incumbent...marketing efforts as well as heading up the Asda marketing department.
Andy Clarke, Asda president and chief executive, said: "Because this is a time of strength for Asda, it now seems the perfect time ...
26 Mar 2012
| by Matthew Chapman
Asda is targeting Easter shoppers with a fresh bout of voucher activity that offers customers £5...Philip Clarke admitted the lack of voucher activity had contributed to its torrid Christmas.
Asda ...
or more.
The voucher activity is on top of the existing Asda Price Guarantee (APG), which pledges an Asda basket will always be 10% cheaper than Tesco, Sainsbury s, Waitrose and Morrisons.
If Asda ...
23 May 2012
| by Matthew Chapman
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA).
Asda took ...
was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ...
by Asda, but looked into its complaint that the ads did not make clear that less than half of all ...
17 Jan 2012
| by Matthew Chapman
director role, for which it has recruited Asda's operations director for new business and home shopping...joins the business on 5 March.
Halfords has brought in West for the expertise he gained at Asda ...
to Halfords, West helped double the turnover of Asda's online grocery business during his three years ...
19 Jan 2012
| by Sarah Shearman
more content.
Asda is now searching for an agency to scale up the content to deliver a "more exciting customer experience".
Last July Marketing revealed that Asda was overhauling its digital strategy and expanding Asda Direct, its site for non-food items, including George.
It appointed LBi ...