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PPA 2011: McIlheney pledges 'relevance and focus'

04 May 2011 | by Daniel Farey-Jones

there is real relevance and focus in everything the PPA does." The key audiences the trade body would engage ...

Media agencies are even more relevant than ever

10 Mar 2009 | by Steve Barrett

is top of the agenda, media agencies are more relevant than ever. Steve Barrett is editor of Media Week ...

Are stand-alone digital operations still relevant?

28 Apr 2009 | by Staff

relevant medium. Legacy boundaries have been removed and audiences for linear, static formats are declining ...

Industry reaction: Independent must regain its relevance and voice

25 Mar 2010 | by Staff

, The Independent is neither fish nor fowl, and as a result it has become less relevant. This is not entirely its ...

Asda launches new digital newsagent

21 Nov 2008 | by John Reynolds

LONDON - Asda is teaming up with John Menzies Digital to launch a new online service that offers...As part of the deal, Asda is providing an introductory offer which will enable the first 10,000 consumers who register before November 31, to receive the service free. Customers register via the Asda ... will be supported by promotions across Asda.com, along with a range of direct mail via e-mail and in the supermarket ...

Asda magazine reels in new editor

24 Sep 2010 | by Katherine Levy

Asda magazine has appointed a new editor, the food journalist Coralie Dorman, to its customer title...to edit the H Bauer title, Eat. According to recent research, Asda magazine contributes 260m ... at the start of 2010, and an Asda magazine recipe site followed in August. Publicis Blueprint also publishes ... approach to all our Asda portfolio forward." Dorman said: "Assuming the editor s role on Asda magazine ...

Former Asda boss Norman appointed ITV chairman

18 Nov 2009 | by John Reynolds

LONDON - ITV has appointed former Asda chief executive and Conservative MP Archie Norman as its new...the fortunes of Asda in the 1990s, before it was sold to US retailing giant Wal-Mart. The 55-year-old , who ... . Norman, who worked at Asda for eight years in the 1990s, served eight years as an MP, including a spell ...

Asda and News International broker Sunday Times deal

27 Sep 2010 | by John Reynolds

Asda and News International have brokered a new deal regarding The Sunday Times that resulted...Last week, Asda decided not to stock the Sunday Times after its parent company News ... . Asda said the title is back on the shelves after News International had returned to the table ... Times to Asda will not have escaped the attention of rival supermarkets Tesco, Sainsbury's and Morrisons ...

Asda moves trolley media contract to Redbus

10 Feb 2011 | by Katherine Levy

Asda has appointed Redbus Media Group, a specialist point-of-sale network, to handle its...Asda has moved the business directly from the incumbent, Sales Activation Solutions, which had ... for Sainsbury s and Tesco, will manage sales, marketing and fulfilment for Asda on a long-term contract ... proposition for brands and their agencies." Sarah Brook, head of Asda media centre, said: "We want ...

Google trials new local ad search formats

25 Nov 2009 | by Sara Kimberley

LONDON - Google is trialling new relevant, interactive and local search ad formats in a bid to keep...The new formats, which are being trialled in the US, see search results featuring more video, pictures, maps and prices to be more relevant to users. With results featuring more visual elements ... trailer. To make the ad more relevant, the new formats will also have more links, so users can quickly ...

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