22 Aug 2006
| by Media Week
Asda has appointed online marketing company TradeDoubler to manage its first affiliate marketing...TradeDoubler will advertise these Asda products across its network of
10,000 active publishers. The online marketer will also advise Asda
about optimising the performance of the programme and will help ...
at Asda, said: "The decision to
partner with TradeDoubler is part of our broader online strategy." ...
03 Jun 2004
| by MediaWeek
Asda is joining the Euro 2004 bandwagon by installing mock pitches and roaring crowds in stores...Retail media company bezier has orchestrated the campaign in 220 Asda stores where ...
-edge motion sensitive system. The ASDA football theme will also include gondola end displays, shelf-edge features, stripping, bunting and balloons. Nina Butt, marketing manager at ASDA ...
28 Jun 2005
| by MediaWeek
The campaign will target parents using Nationwide Building Society cash points in Asda supermarkets in a bid to plug programmes such as Noddy, Peppa Pig and Fifi the Flowertots. Using ATM ...
:ad, said: “Our ATM:ad network at ASDA has been popular since we launched last year, but recent research ...
23 Jan 2007
| by Media Week
The Search Works has won the contract to provide supermarket Asda with search engine marketing....Media agency Carat currently handles the media planning and buying for
Asda, and holds the account for the digital work for Asda's financial
services. Adam Culkin, Asda online marketing manager, said the firm ...
. Asda hopes that upcoming search campaigns will promote online as an
additional shopping channel for its ...
16 May 2008
| by Fiona Ramsay
LONDON - Asda has appointed Sales Activation Solutions to manage its trolley advertising...Starting in July, SAS will take on trolley advertising for Asda suppliers to help build awareness and drive sales in-store. Asda said that over the coming months, it would be trialling new trolley ...
of brands, while encouraging bigger purchases in Asda stores. Asda last month awarded its consolidated ...
23 May 2006
| by Media Week
Titan Outdoor has retained the six-sheet contract for big-four supermarket Asda after a pitch...estate at Asda. The new contract allows for advertising to be introduced
for the first time at the group ...
10 Jan 2006
| by Media Week
for one of its major partnership contracts after Asda put its deal with the company up for renewal....Industry sources say that rival companies have had discussions with the
Asda Media Centre about ...
all outdoor advertising at Asda's 315 stores for
seven years. Maiden also handles outdoor ...
good relationship with Asda." Maiden Group's share price rose more than 20% on the announcement ...
15 Dec 2004
| by MediaWeek
United International Pictures is using cash machines in Asda supermarkets across the UK to promote
28 Feb 2002
| by MediaWeek
Sky Active launch for Asda iTV shopping service...Asda is set to make its interactive shopping service, Asda@ Home, available through the Sky ...
. Asda claims that the deal will create the biggest digital TV shopping service in the UK. The move ...
. Argos also pulled its interactive service on Telewest. However, Asda interactive TV marketing ...
03 Aug 2005
| by MediaWeek
Brilliant Media has clinched Asda’s £12m regional and local buying and planning account, from...The Leeds-based media specialist will develop campaigns for Asda’s regional media activity across ...
important to ASDA and we feel perfectly placed to offer ASDA the service and expertise they require in an increasingly competitive market.” Chris Pilling, Asda’s marketing director, added: “We’re very excited about ...