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Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

. The main drop came in 2009 from the ash cloud crisis and the snow closures, but the continued drop in 2011 is particularly bad as there was no ash-cloud equivalent that year. Up until last year holidays taken in Europe ...

Tobacco branding ban debate: reaction from all sides

13 Apr 2012 | by Matthew Chapman

." Martin Dockrell, director of research and policy, ASH (a supporter of the Plain Packs Protect campaign ...

Jarvis Cocker helps boost Eurostar passenger numbers

08 Mar 2012 | by Ed Owen

In 2010, Iceland's Eyjafjallaj kull volcano erupted, grounding flights all over Europe and giving Eurostar an unexpected boost, thanks to extra services. Stripping out the boost from the ash cloud in 2010, sales for the year to 31 December 2011 rose 10% compared to the baseline figure, with a net ...

VIDEO: Thomson and First Choice must 'stand for something', says TUI's Ellis

23 Feb 2012 | by Ben Hall

After a year in which ash clouds and financial instability rocked the travel industry, Ellis said adverts from Thomson, distancing itself from the troubled Thomas Cook, were released to "reassure customers Thomson was in great financial shape". "In a marketplace where you've got two brands ...

TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals

23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

thing, but no other industry seems as susceptible to major crises (volcanic ash clouds, the Arab Spring ...

The history of advertising in quite a few objects

16 Feb 2012

Stanley Pollitt and Stephen King may have had brains the size of wardrobes, but no sartorial style to match their famous intellects. Pollitt often seemed so preoccupied with his thoughts that he scarcely remembered to brush the cigarette ash from the lapels of his suits. And a colleague of King once remarked ...

The history of advertising in quite a few objects: 28 David Ogilvy's chateau

02 Feb 2012

Chateau de Touffou was David Ogilvy's home from 1973 until his death aged 88 in July 1999. The eccentric genius who became the world's most famous adman described the place as "close to paradise" and his ashes are buried within its 150 acres. Yet Touffou was always more than just Ogilvy's retirement ...

Revenues up 9% at Thomson Holidays owner

05 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

The group made a statutory pre-tax profit of 144m, compared to a pre-tax loss last year of 73m after the impact of merger costs and the volcanic ash cloud in 2010. Underlying pre-tax profit jumped from 280m last year to 360m. TUI's positive results come after the tour operator's rival, Thomas ...

Investec announced as ECB sponsor

24 Nov 2011 | by John Reynolds

's success in the 2010/2011 Ashes series in Australia. Follow John Reynolds on Twitter ...

Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market

14 Oct 2011 | by Loulla-Mae Eleftheriou-Smith at ABTA Conference

chaos, ash clouds, tour operator collapses, strikes and the Arab Spring, the industry is waking up ... since 2007 - snow chaos, the Arab Spring and the ash cloud, for example - are going to be part of our ...

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