27 Apr 2010
| by Mark Kleinman
The Icelandic volcano Eyjafjallajokull will be difficult to forget for the world's aviation industry - and not merely because of its name. After the cloud of ash it created led the authorities ...
began amid recriminations that the authorities over-reacted to the ash, the impact on BA may turn out ...
21 Apr 2010
| by Richard Abbott
When US chemist and packaging expert Fred Baur died two years ago, some of his ashes were buried inside a Pringles tube. The gesture recognised the critical role the 89-year-old had played in revolutionising the snack category, by designing and patenting the brand's tall, lidded cardboard tube containers ...
20 Apr 2010
| by Alex Brownsell
Some marketers get all the luck. While the majority face a daily battle to gain any attention for their brands, Peter Duffy, head of marketing at Audi UK, can sit back every Friday night and enjoy his charge's featured role in primetime BBC One drama Ashes to Ashes - about as close as you can get to branded content ...
10 Mar 2010
| by Jeremy Lee
into administration at the beginning of the 80s. They agreed a merger and, from these ashes, Swatch, with its bold ...
08 Dec 2009
his movements. As a sponsor of the Ashes, Npower
has stated it would like the event to return ...
11 Aug 2009
and May try to make their own Volkswagen ads
5. Npower and Marstons in Ashes promo girls bust-up
6. FC ...
04 Aug 2009
| by Ed Lamb, Digital director, TMW
With Ashes fever gripping the nation, what better time to review the relaunch of the site that is a
14 Jul 2009
Jaguar has become the official sponsor of Sky's online coverage of the Npower Ashes cricket series
30 Jun 2009
at
Australians ahead of this summer's Ashes cricket series. The
tongue-in-cheek ads include the lines, 'England ...
02 Jun 2009
to coincide with the Ashes
series. Marston's Pedigree Marmite is made with yeast from the Burton Union ...