Power 100: 100 to 50
17 May 2011 | by Nicola Clark
months, with challenges from the volcanic ash cloud to an investigation by the Office of Fair Trading ...
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Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
." Martin Dockrell, director of research and policy, ASH (a supporter of the Plain Packs Protect campaign ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
't.' While the turmoil caused by the volcanic ash cloud has affected all airlines, Dickinson will no doubt ...
Design Report: Strive for hero status
21 Apr 2010 | by Richard Abbott
When US chemist and packaging expert Fred Baur died two years ago, some of his ashes were buried inside a Pringles tube. The gesture recognised the critical role the 89-year-old had played in revolutionising the snack category, by designing and patenting the brand's tall, lidded cardboard tube containers ...
Winning over the fans: brands build bridges with unofficial fan groups
20 Oct 2009 | by Ed Kemp
Ashes series. Knowledgeable and passionate, the members of unofficial fan groups are some of sport ... Ashes, official Ashes partner Npower leapt at the chance to title-sponsor the series (see box). 'Every night Sky Sports News ran an update on how the Fans Ashes matches were developing. We probably got more ...
Savvy segments: retailers and brands target ethnic markets
15 Sep 2009 | by Amy Golding
box with a gold pattern, created by the celebrity henna tattoo artist Ash Kumar. Thorntons brand ...
VisitEngland promotes English-themed perfume at Ashes Test matches
21 Aug 2009 | by Alex Brownsell
! has been promoted at Ashes Test matches between England and Australia this summer. ...
Video: 'Freddie' Flintoff recreates pedalo incident for Sure Men viral
17 Jul 2009 | by Alex Brownsell
to get to an Ashes Test match. The viral, by ad agency Iris, shows two Australians trying to stop ... after the current Ashes series against Australia, although he will continue to represent England in One ...
Sure Men Sport signs up Freddie Flintoff
08 Apr 2009 | by Daniel Farey-Jones
Normal 0 The brand is associating itself with cricket ahead of the high-profile Ashes ... 's 2005 Ashes victory, will feature in a campaign across print, online, radio and PR. Normal 0 Sure is expected to run a promotion around The Ashes, around which The England and Wales Cricket Board ...
The Work: New Campaigns - UK
06 Feb 2009
such as Barack Obama's inauguration, an Ashes wicket and a whale breaching from the sea are broken down so ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
