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Industry view: Is easyJet's marketing makeover working?

. The main drop came in 2009 from the ash cloud crisis and the snow closures, but the continued drop in 2011 is particularly bad as there was no ash-cloud equivalent that year. Up until last year holidays taken in Europe ...

Jarvis Cocker helps boost Eurostar passenger numbers

In 2010, Iceland's Eyjafjallaj kull volcano erupted, grounding flights all over Europe and giving Eurostar an unexpected boost, thanks to extra services. Stripping out the boost from the ash cloud in 2010, sales for the year to 31 December 2011 rose 10% compared to the baseline figure, with a net ...

VIDEO: Thomson and First Choice must 'stand for something', says TUI's Ellis

After a year in which ash clouds and financial instability rocked the travel industry, Ellis said adverts from Thomson, distancing itself from the troubled Thomas Cook, were released to "reassure customers Thomson was in great financial shape". "In a marketplace where you've got two brands ...

TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals

thing, but no other industry seems as susceptible to major crises (volcanic ash clouds, the Arab Spring ...

Flybe calls £5m creative review

heavily by the volcanic ash cloud disruption in 2010. It reported a 4.3 million loss for the year to 31 ...

BAA praised for proactive comms over snow despite press criticism

but of the ash cloud issues. Although what travellers want is not just better communication but more reliable ...

Revenues up 9% at Thomson Holidays owner

The group made a statutory pre-tax profit of 144m, compared to a pre-tax loss last year of 73m after the impact of merger costs and the volcanic ash cloud in 2010. Underlying pre-tax profit jumped from 280m last year to 360m. TUI's positive results come after the tour operator's rival, Thomas ...

Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market

chaos, ash clouds, tour operator collapses, strikes and the Arab Spring, the industry is waking up ... since 2007 - snow chaos, the Arab Spring and the ash cloud, for example - are going to be part of our ...

ABTA: Lack of customer insight leads to 'fragility' of brands, says Saga boss

's handling of crises such as 2010's volcanic ash cloud and his company's efforts to return people ...

Virgin Atlantic to spend £100m on service and products

, despite the winter closure of Heathrow and added ash cloud disruptions costing the business 40m. Steve ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.