Click 
to remove filters
HSBC has launched an integrated campaign to promote its sponsorship of the 2012 Cathay Pacific
The two-and-a-half-minute ad will run online and at special screenings, while an adapted version has been created for the iPad. A 2D ad will be broadcast on TV in Europe and Asia in early 2012. It was art directed by Gary Betts, and written and directed by Malcolm Green through Agile Films. ...
The campaign, created in-house, promotes the title s new Europe and Asia editions, launching in early 2012. The campaign will run across digital screens in airports and on 48-sheet posters at rail stations. The images are inspired by topical stories in the magazine. ...
The above-the-line campaign includes a selection of 60-, 30-, 20- and six-second TV spots, as well as double- and single-page print ads. There will also be a series of three-minute short films, hosted on the brand s website . The campaign will run in Europe and Asia (Japan and South Korea). ...
there could be further announcements in the months ahead. Paul Heath, CEO of Ogilvy Asia-Pacific, said ... apparent." John Goodman, regional president of Ogilvy Action Asia-Pacific, who led negotiations ... to suddenly open up." This story first appeared on Campaign Asia Pacific . ...
:cia, to the newly created role of regional interactive strategic director for Asia Pacific....in Shanghai. They will all report to King F. Lai, chief operating officer for Initiative Asia Pacific. Lai ... across Asia Pacific had been prolific over the past few years, partly because of new technologies. He ...
Alex Crowther has been appointed chief executive for MediaCom Asia Pacific, replacing Kevin Clarke...Crowther will be responsible for 21 MediaCom offices in 15 countries in the Asia- Pacific region ... this exciting period in our development and growth." Mark Patterson, chief executive of GroupM Asia Pacific ... to make MediaCom the number-one agency network across Asia Pacific." MediaCom Asia Pacific clients ...
Alex Thompson is chief executive at Kinetic Asia Pacific...Why did you choose Singapore? My job in Asia began in Thailand, but once China and India got going, Singapore was the logical location for a head office. It runs well, has good communication ... finding it? I love it: it's a great place to be based. You can really enjoy Asia from here ...
Steve Blakeman is chief planning officer, Asia Pacific, at Initiative, based in Singapore...on the Unilever account. Three years ago, Initiative's chief executive for Asia asked if I would be interested in doing the same thing across Asia Pacific, working on clients such as Coca-Cola and Marriott. My role ... , the taxi and the office. Media agencies China and India are spearheading growth in the region and Asia ...
Asia Pacific Breweries is reviewing the global advertising arrangements for its Tiger beer brand....media across the UK, the US and Asia. Representatives from Asia Pacific Breweries, in which Heineken ... created a controversial 2008 campaign that depicted a bottle of Tiger and a "ladyboy" as two of Asia ... on its advertising accounts in Asia. Iris, which is expected to pitch for the business, handles ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
