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The campaign, created in-house, promotes the title s new Europe and Asia editions, launching in early 2012. The campaign will run across digital screens in airports and on 48-sheet posters at rail stations. The images are inspired by topical stories in the magazine. ...
The above-the-line campaign includes a selection of 60-, 30-, 20- and six-second TV spots, as well as double- and single-page print ads. There will also be a series of three-minute short films, hosted on the brand s website . The campaign will run in Europe and Asia (Japan and South Korea). ...
:cia, to the newly created role of regional interactive strategic director for Asia Pacific....in Shanghai. They will all report to King F. Lai, chief operating officer for Initiative Asia Pacific. Lai ... across Asia Pacific had been prolific over the past few years, partly because of new technologies. He ...
Alex Crowther has been appointed chief executive for MediaCom Asia Pacific, replacing Kevin Clarke...Crowther will be responsible for 21 MediaCom offices in 15 countries in the Asia- Pacific region ... this exciting period in our development and growth." Mark Patterson, chief executive of GroupM Asia Pacific ... to make MediaCom the number-one agency network across Asia Pacific." MediaCom Asia Pacific clients ...
director of PHD Asia Pacific....this exciting new network to great success across the Asia Pacific region." Payne said: "I couldn't help ... ." Omnicom opened PHD Asia Pacific in March and now has offices in China, Hong Kong, Singapore, Malaysia ...
LONDON - MindShare is set to launch its sports entertainment consultancy Performance in the Asia...the Asia Pacific. Rich said: "With the traditional advertising model becoming less effective, connecting ... as its managing director. John Steedman, chairman of MindShare Asia Pacific, said: "In a media ...
's operations in Asia-Pacific from the end of this year....At the same time Edelman s current chief in Asia-Pacific Alan VanderMolen will return ... and diversified insights businesses. Brain will relocate to the Asia-Pacific region, where he previously spent ... and Tokyo. Edelman is one of the region s top three PR networks. Growth in Asia-Pacific currently far ...
& consumer division in the Asia Pacific region....King joins the agency from The Communications Store and previously worked with Jamie Oliver's Fifteen restaurants. She said: 'I am thrilled to be joining the agency at such an exciting time and look forward to playing an integral role as we grow across Asia-Pacific.' King will be based out ...
Alex Thompson is chief executive at Kinetic Asia Pacific...Why did you choose Singapore? My job in Asia began in Thailand, but once China and India got going, Singapore was the logical location for a head office. It runs well, has good communication ... finding it? I love it: it's a great place to be based. You can really enjoy Asia from here ...
Steve Blakeman is chief planning officer, Asia Pacific, at Initiative, based in Singapore...on the Unilever account. Three years ago, Initiative's chief executive for Asia asked if I would be interested in doing the same thing across Asia Pacific, working on clients such as Coca-Cola and Marriott. My role ... , the taxi and the office. Media agencies China and India are spearheading growth in the region and Asia ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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