Click 
to remove filters
HSBC has launched an integrated campaign to promote its sponsorship of the 2012 Cathay Pacific
The two-and-a-half-minute ad will run online and at special screenings, while an adapted version has been created for the iPad. A 2D ad will be broadcast on TV in Europe and Asia in early 2012. It was art directed by Gary Betts, and written and directed by Malcolm Green through Agile Films. ...
The campaign, created in-house, promotes the title s new Europe and Asia editions, launching in early 2012. The campaign will run across digital screens in airports and on 48-sheet posters at rail stations. The images are inspired by topical stories in the magazine. ...
The above-the-line campaign includes a selection of 60-, 30-, 20- and six-second TV spots, as well as double- and single-page print ads. There will also be a series of three-minute short films, hosted on the brand s website . The campaign will run in Europe and Asia (Japan and South Korea). ...
there could be further announcements in the months ahead. Paul Heath, CEO of Ogilvy Asia-Pacific, said ... apparent." John Goodman, regional president of Ogilvy Action Asia-Pacific, who led negotiations ... to suddenly open up." This story first appeared on Campaign Asia Pacific . ...
Asia Pacific Breweries is reviewing the global advertising arrangements for its Tiger beer brand....media across the UK, the US and Asia. Representatives from Asia Pacific Breweries, in which Heineken ... created a controversial 2008 campaign that depicted a bottle of Tiger and a "ladyboy" as two of Asia ... on its advertising accounts in Asia. Iris, which is expected to pitch for the business, handles ...
G2 Worldwide has promoted Martin Patmore to the new role of regional chief executive of G2 Asia...for Grey Group Asia Pacific. Singh previously headed up both G2 and Grey under Grey Group Asia Pacific ... Korea in 2003. Celia said: "The G2 network in Asia Pacific will need strong and focused leadership ... in helping us to achieve our goals." Patmore said: "Asia Pacific is a critical region for G2 and we have a ...
of planning director at Ogilvy & Mather Asia Pacific....Heath. Sinnock will be responsible for overseeing the entire planning function in Ogilvy's 29 Asia-Pacific ...
Michael Birkin, former vice chairman of Omnicom Group and chief executive of Omnicom Asia Pacific...left Omnicom last summer we weren't slow to invite him to join us. His experience in Asia, the US ...
Virgin Group has appointed Ian Rowden, the chairman and chief executive of Saatchi & Saatchi Asia
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
