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HSBC has launched an integrated campaign to promote its sponsorship of the 2012 Cathay Pacific
The above-the-line campaign includes a selection of 60-, 30-, 20- and six-second TV spots, as well as double- and single-page print ads. There will also be a series of three-minute short films, hosted on the brand s website . The campaign will run in Europe and Asia (Japan and South Korea). ...
there could be further announcements in the months ahead. Paul Heath, CEO of Ogilvy Asia-Pacific, said ... apparent." John Goodman, regional president of Ogilvy Action Asia-Pacific, who led negotiations ... to suddenly open up." This story first appeared on Campaign Asia Pacific . ...
Asia Pacific Breweries is reviewing the global advertising arrangements for its Tiger beer brand....media across the UK, the US and Asia. Representatives from Asia Pacific Breweries, in which Heineken ... created a controversial 2008 campaign that depicted a bottle of Tiger and a "ladyboy" as two of Asia ... on its advertising accounts in Asia. Iris, which is expected to pitch for the business, handles ...
Nokia marketing stalwart Will Harris has left his role as head of marketing for South East Asia...Harris is still employed by Nokia but is looking at other opportunities outside the company, which he joined five years ago, initially as UK marketing director. The head of marketing role involves responsibility for 20 markets in Asia. Nokia is moving its Asia Pacific headquarters from Singapore, where ...
Grayling has taken a major step in its plans to expand in Asia with the opening of an office...s Asia Pacific network of wholly owned offices to four, alongside existing Grayling hubs in Singapore ... East. One of our key priorities is to expand our presence in Asia Pacific and this move is the first ... . She will report to Bruce Shu, Grayling regional managing director for Asia Pacific. The office ...
Once regarded as the birthplace of creativity, Asia is beginning to rediscover its creative mojo....Where does Asia stand when it comes to creativity in the past 200 years? One very simple way to assess this is to take a look at the number of Nobel Laureates that Asia has produced, compared with the rest of the world. Europe has more than 370, the US has more than 300, and Asia has about 40 or so ...
Journey, who was previously chief revenue officer, has taken the role of managing director, international, and will be responsible for expanding the company's presence across EMEA, Latin America and Asia Pacific. He will be based in the company's London office, which opened seven months ago ...
s revenues came from Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe ...
The agency, which has gross assets of 0.5m, will become part of Isobar in Asia Pacific and will be rebranded TUS Isobar. The Upper Storey was founded in 2001 and has a client list including Microsoft, American Express, Intel, Daimler, Dell and Mediacorp. TUS has three divisions, which include its main ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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