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Digital publishers expect video to lead growth in display ads
Findings from the annual census of the Association of Online Publishers (AOP) today (17 March) highlight that many of the country's biggest online players have started the year with a renewed sense ... to turnover. Half of all AOP members, which include Associated Northcliffe Digital, Bauer, BSkyB and Channel ...
Online travel brand launches search for brand ambassador
period. "We are already associated with great value holidays, and this project will allow us to take ...
Opinion: On the Campaign Couch ... with JB
're handsomely rewarded for saying them. Personality advertising works through our old friend association. Association doesn't work at a rational, logical level. Put Good Luck margarine and Eleanor Roosevelt together ...
Close-Up: Should lead agencies run pitches?
." ASSOCIATION HEAD - ROBERT KEITCH, CHIEF OF MEMBERSHIP AND BRAND, DIRECT MARKETING ASSOCIATION "More and more ...
Chris Ingram: Fifty years in media
to be: independent - set up a rival trade association to the IPA, the Association of Media Independents ...
EasyJet ad attacking Ryanair banned by ASA
by the International Air Transport Association (IATA). The budget carrier also said it always advertises Girona ...
Extension to ASA remit to include commercial websites is 'imminent'
that," he said. "The concerns are being addressed by the Advertising Association and, although ...
Campaign Promotion: No more red tape
with a bright idea, we're just as excited by the possible brand and artist associations that are becoming ...
Close-Up: How brands are making conversation
in the IPA's TouchPoints survey of media consumption for the first time - the association also hosted a ... by 2012. The Chicago-based Word of Mouth Marketing Association has around 400 members including major ... . Molly Flatt runs 1000heads and is the president of the Word of Mouth Association UK. She says: "Your ...
The Conservatives under fire for "ill-thought-out" marketing guidelines
commercialisation of childhood". The association said it believed the current UK advertising codes are "strong ...
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