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Brand barometer: Carbonated drinks - which is most prominent on the web?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Generation Y: Demanding diners who expect healthy eats and good value

associations with value for young people. Harvester is interesting because for some young people it was the first eating out venue they remember visiting. The brand carries associations of good fun , good ...

Flack's Week: 10 February

made a bit of a booboo when it issued a mailout on behalf of the Association of Bus Operators in West ... end. Association chairman Keith McNally sent a letter of apology to all those affected ...

Think BR: Marketers should heed the Olympic clampdown

than 100m a piece for the right to associate their brand with the event. And they could ... by the British Olympic Association and until the end of 2012, by the London Organising Committee for the Olympic ... ). For the 2012 Games, a new statutory right has been created, called the London Olympics Association Right (Loar ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

-up with the Football Association's programme to encourage grassroots footy, and the same logic of associating what ...

Local Government Association appoints David Holdstock as director of comms

The Local Government Association has appointed Hillingdon Council's well-connected comms head...David Holdstock has joined the association for councils in England and Wales as director of comms, from Hillingdon, where he was head of corporate comms. Luke Blair, who as board director of London Communications Agency has been covering the job on an interim basis, said: It was a really high quality field ...

The Red Brick Road wins £8m Suzuki account

The incumbent on both the creative and media businesses, the Kent-based full-service agency Nexus/h, has lost a client it had serviced for more than two decades. VCCP also pitched for the creative account in a process that was handled through the consultant Brian Jacobs Associates. The Japanese ...

Groupon reins in marketing spend as it reports loss of $42.7m

year. The company attributed the net loss to the costs associated with its new international ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

in December last year". An Advertising Association spokesman added: "We re used to the CFC s hyberbole ...

Ian Monk: The mob is now judge and jury

courts of law. Ian Monk is founder of Ian Monk Associates and a former executive at the Daily Mail ...

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