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associations. 'The cost of broadcast sponsorship is rising. In the early-90s it was sold at a 90% discount ... with staff.' Taking over the sponsorship of a programme that has had a long-running association with a ... restaurant because of pizza-delivery company Domino's long-running association with the show on Sky One. A ...
year, and all the associations come flooding back. The most popular events attract huge crowds ... figures, more and more brands are seeking to associate with these events, creating the danger of clutter ... Orange Playlist was launched, the mobile-phone company has risen from being the network least associated ...
. One aim of the campaign will be to move on older consumers' associations of Ford from 80s cars ...
Representatives of 16 national public relations associations representing individuals, including...Representatives of 16 national public relations associations representing individuals, including ... an international alliance. Unlike the International PR Association, which unites over 700 individual members, the alliance will represent national institutes and associations of individuals. The alliance ...
LONDON - Online users most commonly associate advertising with the word "false", a major internet...or term. It then produces a brand association map, which shows which words users most commonly associate ... were most associated with the brand. Alex Burmaster, European internet analyst at Nielsen Online, said brands could benefit from monitoring what people associate with their brands over time and measuring ...
Online users most commonly associate advertising with the word "false", a major internet study has...or term. It then produces a brand association map, which shows which words users most commonly associate ... " and "shoes" were most associated with the brand. Alex Burmaster, European internet analyst at Nielsen Online, said brands could benefit from monitoring what people associate with their brands over time ...
LONDON - The merger between the World Association of Newspapers and Ifra, the two primary...is Independent News Media chief executive Gavin O'Reilly, represents 78 national newspaper associations ...
The Department of Health has appointed the specialist youth agency iris to develop a below-the-line strategy as part of its drive to reduce the UK teenage pregnancy rate. Iris will work on targeting educational messages to teenagers by linking the issue of teenage pregnancy with major consumer...
The Internet Advertising Bureau in the US has joined forces with the American Association of Advertising Agencies to issue proposed contract terms and conditions to regulate deals made by online advertisers and media owners. The new guidelines, developed by a joint taskforce from the two bodies ...
flowed from the lager brand's marketers since then as they bid to shake off the negative associations ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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