Marketing Sponsorship Manual: Worthwhile associations
18 Oct 2006 | by Richard Gillis
If you're going to splash out on a tie-up, make sure you fully exploit all its attendant opportunities.
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Desirable associations
21 Jun 2006 | by by Nicola Clark
Brand ties with high-profile shows are helping to make up the shortfall in TV channels' ad revenues.
Study maps out users' brand associations
22 Jan 2008 | by Andrew McCormick
LONDON - Online users most commonly associate advertising with the word "false", a major internet study has revealed.
Study maps out users' brand associations
22 Jan 2008 | by Media Week
Online users most commonly associate advertising with the word "false", a major internet study has revealed.
Ford bids to change brand associations
08 Feb 2006 | by James Quilter
Ford is to run a long-planned brand campaign in March to highlight to consumers what it stands for.
BORDER LINES: LONDON: New alliance for associations
15 May 1998 | by MAGGIE BROWN
Representatives of 16 national public relations associations representing individuals, including the IPR and the Public Relations Society of America, agreed in London last month to establish an international alliance. Unlike the International PR Association, which unites over 700 individual members,...
WAN and Ifra publishing associations set to merge this week
24 Jun 2009 | by John Reynolds
LONDON - The merger between the World Association of Newspapers and Ifra, the two primary publishing associations, is expected to be confirmed this week with the new unified entity called The World Association of Newspapers and News Publishers.
CAMPAIGN-I: US advertising associations unite over web regulations
23 Mar 2001
The Internet Advertising Bureau in the US has joined forces with the American Association of Advertising Agencies to issue proposed contract terms and conditions to regulate deals made by online advertisers and media owners. The new guidelines, developed by a joint taskforce from the two...
Iris to warn teens of pregnancy risk with brand associations
16 Mar 2001 | by IAN DARBY
The Department of Health has appointed the specialist youth agency iris to develop a below-the-line strategy as part of its drive to reduce the UK teenage pregnancy rate. Iris will work on targeting educational messages to teenagers by linking the issue of teenage pregnancy with major consumer...
Stella Artois' James Watson insists the brand has shaken off negative associations
18 Aug 2011 | by Gemma Charles
Is Stella Artois perceived as the drink of booze Britain, or a sophisticated premium beer? James Watson, its European marketing director, claims the answer is the latter, although he is willing to concede that this has not always been the case.
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