Study maps out users' brand associations
22 Jan 2008 | by Andrew McCormick
LONDON - Online users most commonly associate advertising with the word "false", a major internet study has revealed.
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WAN and Ifra publishing associations set to merge this week
24 Jun 2009 | by John Reynolds
LONDON - The merger between the World Association of Newspapers and Ifra, the two primary publishing associations, is expected to be confirmed this week with the new unified entity called The World Association of Newspapers and News Publishers.
Desirable associations
21 Jun 2006 | by by Nicola Clark
Brand ties with high-profile shows are helping to make up the shortfall in TV channels' ad revenues.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
