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The Internet Advertising Bureau in the US has joined forces with the American Association of Advertising Agencies to issue proposed contract terms and conditions to regulate deals made by online advertisers and media owners. The new guidelines, developed by a joint taskforce from the two...
For marketers, a flash of colour can be more potent than the brand name itself. Green spells Harrods, easyJet orange and Virgin red have been extended across their brand extensions, while Coca-Cola embodies the red-white combination.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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