Desirable associations
21 Jun 2006 | by by Nicola Clark
Brand ties with high-profile shows are helping to make up the shortfall in TV channels' ad revenues.
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Marketing Sponsorship Manual: Worthwhile associations
18 Oct 2006 | by Richard Gillis
If you're going to splash out on a tie-up, make sure you fully exploit all its attendant opportunities.
Ford bids to change brand associations
08 Feb 2006 | by James Quilter
Ford is to run a long-planned brand campaign in March to highlight to consumers what it stands for.
DESIGN: The colour-coded secrets of brands - Unexpected colour associations can help a brand stand out in the crowd
06 Jan 2000 | by AMBER KEY
For marketers, a flash of colour can be more potent than the brand name itself. Green spells Harrods, easyJet orange and Virgin red have been extended across their brand extensions, while Coca-Cola embodies the red-white combination.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
