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For marketers, a flash of colour can be more potent than the brand name itself. Green spells Harrods, easyJet orange and Virgin red have been extended across their brand extensions, while Coca-Cola embodies the red-white combination.
Representatives of 16 national public relations associations representing individuals, including the IPR and the Public Relations Society of America, agreed in London last month to establish an international alliance. Unlike the International PR Association, which unites over 700 individual members,...
Last month in Finland representatives of three international PR associations met before a gathering of 500 senior practitioners to endorse a set of standards designed to improve and measure the quality of their members work.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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