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Stella Artois' James Watson insists the brand has shaken off negative associations
18 Aug 2011 | by Gemma Charles
Is Stella Artois perceived as the drink of booze Britain, or a sophisticated premium beer? James Watson, its European marketing director, claims the answer is the latter, although he is willing to concede that this has not always been the case.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
