Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
said: "Every four-year period, Coke are associated with the World Cup, then they do music, then they do ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
as a non-executive chair 2006: The Commercial Radio Companies Association and the RAB merge to form ...
Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
and festivals allowing us to shine a spotlight on the talent of 2012." To further its strong association ...
PPA Conference: Content is king says MediaCom's Bozeat
10 May 2012 | by Sarah Johnson
Speaking to Media Week ahead of his presentation at the PPA conference 2012 Bozeat said: "It s about content. It s content the consumers want and that brands want to be associated with." During his talk he said publishers could use brand partnerships to help fund projects and quality content ...
VIDEO: Can the public name the Olympic sponsors?
18 Apr 2012 | by Georgina Brazier
said: "I think it's the ones that are normally associated with the Olympics, ones like McDonald ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
Government returns to shock tactics in latest anti-smoking ad
31 Mar 2012 | by Gemma Charles
The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...
Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg
21 Mar 2012 | by Toby Talbot, executive creative director, RKCR/Y&R
. So Velodrome gets a big tick from me. I think it s great to see mindless violence associated ...
Promotional Feature: Brands face the attribution challenge
12 Mar 2012 | by Lynsey Barber
to increasingly complex questions. Marketing , in association with Ebiquity , brought together leading ... In association with: ...
Omnicom helps Citroën launch online films for DS5
22 Feb 2012 | by Maisie McCabe
results." The campaign was conceived by Citro n UK s media agency OMD UK. Associate director Richard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
