Wagamama installs Blippar technology for diners
03 May 2012 | by Sarah Shearman
association with festivals last year when it took the lounge to Summer Sunday and ParkLife. It has ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...
Europe's 'chilling' data reforms will deter a UK Facebook or Twitter
02 May 2012 | by Sarah Shearman
Industry trade bodies, including the Internet Advertising Bureau (IAB); Interactive Media in Retail Group (IMRG); Coalition for a Digital Economy (Coadec); the Federation of Small Businesses (FSB), and the Direct Marketing Association (DMA), have signed an open letter to ministers, warning them that the EC ...
Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
Investment Organisation and the associated budget to be folded into London Partners as the official ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
the level of message association and the highest levels of brand awareness. ...
Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
experts to find the best advocates to associate their brand with. Really the message is simple: tread ...
Brand barometer: Lagers, which one is most prominent online?
20 Apr 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Coca-Cola partners Spotify to boost music association
19 Apr 2012 | by Emma Powell
Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics.
Reebok partners with PeerIndex for social giveaway
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
brand association and traffic to the microsite through the discussion generated on social media ...
Brand barometer: Children's charities, which one is most prominent online?
05 Apr 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
