Direct mail spend predicted to fall 1% this year
12 Apr 2012 | by Daniel Farey-Jones
from the Advertising Association/WARC.
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
Association) to debate the potential consequences. Similar organisations across Europe might also embrace ...
Direct marketing charity fund invites grant applications
12 Apr 2012 | by Daniel Farey-Jones
industry charity that has been initially funded by the Direct Marketing Association (DMA).
ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
would pay an agreed annual sum to the Chinese Wildlife Conservation Association. The Scottish ...
Taming the data deluge
05 Apr 2012 | by David Benady
. Chris Combemale, executive director at the Direct Marketing Association, says brands have to be upfront ...
Scott Logie promoted to senior role at St Ives
01 Mar 2012 | by Daniel Farey-Jones
of Scotland. Logie, who is also chairman of the Direct Marketing Association, said: "I am excited to enter ...
Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, using the messaging, "Mumsnet home swap in association with Love Home Swap". The brand has also ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
of the Direct Marketing Association, said: "The DMA has collaborated closely with the IDM on many initiatives ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
EC proposes data fines of up to 2% of global turnover
25 Jan 2012 | by Daniel Farey-Jones
. The Direct Marketing Association is claiming a victory in that today's official draft text does not include ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
