Coca-Cola brings back Designated Driver activity
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
dedicated mobile site. The campaign will also have support from the AA, the Association of Chief Police ...
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Pernod-Ricard revives Absinthe with global campaign
31 Jan 2012 | by Sarah Shearman
The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...
Brand Event Awards shortlist revealed
28 Oct 2011 | by Staff
with Blu-ray Experience European Tour Association of Publishing Agencies with International Content ...
Field marketing - Brands go back to the shop floor
16 Jun 2011 | by Suzy Bashford
centres later this summer. 'During a recession, the perceived costs associated with buying products ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...
Think BR: Bring the Ashes action back home
17 Nov 2010 | by Charlie Dundas
it will be from Australia, where MediaCom client KFC will be fuelling its traditional association with Summer ... in the online or even above the line space to push its association with England this winter unlike previous ... the series such as news reports. This provides an opportunity to associate with England on a potentially very ...
Think BR: The Olympics are coming... so sling yer 'ook
07 Oct 2010 | by Geraint Lloyd-Taylor
Republic posted. Geraint Lloyd-Taylor is an associate in the Media, Brands and Technology department ...
Tesco uses farmers to front dairy drive
06 Jul 2010 | by Joe Thomas
Tesco is embarking on a marketing effort aimed at associating the supermarket giant
Profile: Michael Bates, marketing director, Morrisons
16 Jun 2010 | by Joe Thomas
signed a deal with The Football Association to back the 2018 England World Cup bid, having been offered ...
Field marketing comes into its own in the recession
10 Nov 2009 | by David Benady
body The Field Marketing Association, says: There is no doubt that field marketing is holding up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
