Coca-Cola brings back Designated Driver activity
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
dedicated mobile site. The campaign will also have support from the AA, the Association of Chief Police ...
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Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
, be it to meet friends for a picnic or kick a football around. "The Pepsi Max brand has a long association ...
APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success
25 Nov 2011 | by Staff
the summit, Publicis Blueprint has scooped the Grand Prix at the Association of Publishing Agencies (APA ...
Why everyone's still talking about integration
01 Sep 2011 | by Philip Smith
Republic Group in association with JWT and Ebiquity, will take place at the Altitude 360 venue in London ... . BRANDMAX ESSENTIALS The Hall of Fame www.brhalloffame.com , in association with LBi, will have its ...
MarketingQED sign up as partner for BrandMAX
25 Jul 2011 | by staff
The marketing technology business is the sixth partner to come on board to BrandMAX which is in association with JWT and ebiquity . EffectiveBrands, Smooth Radio and pd3 are also event partners. Speakers including Andy Street, managing director of John Lewis Partnership, Nina Bibby, Barclaycard's CMO ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
Profile: Michael Bates, marketing director, Morrisons
16 Jun 2010 | by Joe Thomas
signed a deal with The Football Association to back the 2018 England World Cup bid, having been offered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
