Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize
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Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
role for their association . They must have a reason for being there that is congruent with the event ... know from our research that brands which put significant spend behind their association reap greater ...
Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
. Alex Shephard, associate director for Carat, said: "This sponsorship provides excellent, sustained ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
at Leicestershire and Rutland County Football Association. ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus to associate itself with the best individuals and companies in the City". The annual award ceremony, which ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA)....jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA for the Olympic year. He said that the association was also looking for "ways we can find additional revenue ...
Kelly Holmes calls brand sponsorship 'critical' for athletics
18 Apr 2012 | by John Reynolds
sports." McDonald's works with the Football Association on grassroots football, supporting coaches ...
Co-operative launches Diamond Jubilee party fund
12 Apr 2012 | by Matthew Chapman
of a festival in Hyde Park. Meanwhile, Marks Spencer (M S) is subtly trying to associate itself ...
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ...
The Times to sponsor Sky Sports News at Ten
05 Apr 2012 | by Maisie McCabe
in 2012, including Sports Newspaper of the Year at the Sports Journalists' Association awards and Sports ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
