29 Jul 2011
| by Mark Banham
by Coca Cola.
Social remains a black hole for cinema brands
Charlie Yeates, associate director ...
to talk about your brands in association with films [through social networking] whether it be in an advert ...
of the film deal with the same dark subject matters including domestic violence, any campaign to associate a ...
22 Jul 2011
| by Nicola Clark
to develop,' he adds.
Despite the downturn, the latest figures from the Cinema Advertising Association ...
in the key summer period. According to the UK Film Distributors Association, 175 films will have been released between May and August 2011. The association predicts there will be 65m cinema visits during those ...
06 Jun 2011
| by Staff
: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates, Motion Picture Association of America. At average 2009 exchange ...
02 Jun 2011
| by Maisie McCabe
's transmission of live Six Nations rugby in 3D in association with O2, or introducing new stunts such as opera ...
17 Feb 2011
| by Judith Kennedy
cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT....Juditth Kennedy, associate director, Ipsos MediaCT ...
08 Feb 2011
| by Hayley Pinkerfield
A peek at the media diary of Zoe Winterson, associate director of Pearl & Dean: it's all about...with associate director Tim Butler and senior account manager Chris Treacey, we forecast revenues for the week ...
and morale. A representative from the Motor Neurone Disease Association then presents us with a huge cheque ...
28 Jan 2011
| by Harriet Dennys
on BSkyB takeover
Steve Auckland , managing director of Associated Newspapers' free newspapers ...
06 Dec 2010
| by Harriet Dennys
to Associated s Guy Zitter .
As the champagne flowed, gossip turned to weighty industry issues. Will anyone ...
15 Nov 2010
| by James Powell
that not all celebrity association is positive, data from Kantar Media's TGI survey reveals....to be vilified too.
Association with someone famous for the right reasons is key
Marketers will do well to remember that not all celebrity association is positive and tread carefully. For example, 44% of 11-14 year olds profess to hate Paris Hilton and 49% of 15-19s hate Katie Price.
Conversely, association with a ...
02 Nov 2010
| by Harriet Dennys
up with Mike Baker of the Outdoor Advertising Association to discuss a presentation he s doing ...