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Sector analysis: cinema gears up for social networks

by Coca Cola. Social remains a black hole for cinema brands Charlie Yeates, associate director ... to talk about your brands in association with films [through social networking] whether it be in an advert ... of the film deal with the same dark subject matters including domestic violence, any campaign to associate a ...

Cinema bids to defy doomsayers with new partnerships and platforms

to develop,' he adds. Despite the downturn, the latest figures from the Cinema Advertising Association ... in the key summer period. According to the UK Film Distributors Association, 175 films will have been released between May and August 2011. The association predicts there will be 65m cinema visits during those ...

BRIC Report: Box office admissions

: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates, Motion Picture Association of America. At average 2009 exchange ...

Rees is eager to prove he's not yesterday's man

's transmission of live Six Nations rugby in 3D in association with O2, or introducing new stunts such as opera ...

The power of the big screen

cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT....Juditth Kennedy, associate director, Ipsos MediaCT ...

My Media Week: Zoe Winterson, associate director, Pearl & Dean

A peek at the media diary of Zoe Winterson, associate director of Pearl & Dean: it's all about...with associate director Tim Butler and senior account manager Chris Treacey, we forecast revenues for the week ... and morale. A representative from the Motor Neurone Disease Association then presents us with a huge cheque ...

Media Bitch's Diary 28 January

on BSkyB takeover Steve Auckland , managing director of Associated Newspapers' free newspapers ...

Media Bitch's Diary 06 December

to Associated s Guy Zitter . As the champagne flowed, gossip turned to weighty industry issues. Will anyone ...

The influence of celebrities on consumer decision making

that not all celebrity association is positive, data from Kantar Media's TGI survey reveals....to be vilified too. Association with someone famous for the right reasons is key Marketers will do well to remember that not all celebrity association is positive and tread carefully. For example, 44% of 11-14 year olds profess to hate Paris Hilton and 49% of 15-19s hate Katie Price. Conversely, association with a ...

My Media Week: Pete Davis, Getmemedia.com

up with Mike Baker of the Outdoor Advertising Association to discuss a presentation he s doing ...

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