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Now is the time to capitalise on London's digital potential, says Boris

25 Apr 2012 | by Boris Johnson

Investment Organisation and the associated budget to be folded into London Partners as the official ...

HP kicks off global digital agency talks

01 Mar 2012 | by Sarah Shearman

for the brand. The digital push coincides with HP s attempts to build its associations with music ...

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

of recession. According to the Association of Publishing Agencies, 63% of marketers maintained spend on branded ...

Think BR: It takes two to tango

25 Oct 2011 | by Guy Phillipson

! Guy Phillipson, chief executive, Internet Advertising Bureau UK IAB Engage, in association ...

Jaguar to sponsor online England cricket highlights

21 Jun 2011 | by Oliver Luft

much a natural progression of our current association with English cricket." The ePlayer deal ...

Mind plots digital campaign to promote annual awareness week

15 Apr 2011 | by Sarah Shearman

Weapon7 was appointed to the business after a competitive pitch against undisclosed agencies. The campaign will focus on raising awareness about mental health in the workplace, to reduce the stigma associated with it, and provide steps for employees to take to improve their mental health. It will use ...

Opt-out rate for behavioural ads is 'miniscule', claims IAB US counsel

08 Apr 2011 | by Daniel Farey-Jones

As general counsel of the IAB and a key figure in the US online ad industry's negotiations with regulators about consumer privacy over the past three years, Mike Zaneis was invited to speak at the International Advertising Association's Digital Download event in London this morning. He took a roughly 200 ...

ISBA: Online remit extension an example of 'Big Society', says ASA chief

17 Mar 2011 | by Maisie McCabe

for the advertisers' association ISBA today Parker said the argument to extend the ASA's remit online was a ...

Labour MP slapped down after anti-ASA rant on Mumsnet

10 Mar 2011 | by Gemma Charles

", and that children under seven years old "should be protected from advertising". An Advertising Association ...

Martha Lane Fox: Why brands have a crucial role in Race Online 2012

10 Mar 2011 | by Martha Lane Fox

and housing associations to libraries and adult education and community centres up and down the country ... the likes of the Association of Charitable Foundations and Comic Relief, looking particularly at 'full cost ... through intelligent forms - reducing errors and the associated costs to charities along the way. We have ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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