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Now is the time to capitalise on London's digital potential, says Boris

Investment Organisation and the associated budget to be folded into London Partners as the official ...

Think BR: It takes two to tango

! Guy Phillipson, chief executive, Internet Advertising Bureau UK IAB Engage, in association ...

American Express launches interactive campaign with Mark Ronson

director Toby Dye, of Ridley Scott Associates, and Ronson, who will collaborate on the soundtrack. He ...

What Next in Digital?

Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...

Broadband to revive interactive TV

that the costs associated with iTV programming, advertising and sponsorship are too prohibitive to be included ...

Paramount to release latest Jackass straight to web

Jackass 2.5 , which sees the return of Johnny Knoxville, Bam Margera and cohorts performing life-endangering stunts and idiotic pranks, will be released entirely online from December 19. It will be released in association with Blockbuster through a specially created website , until the end of the year ...

O2 commissions made-for-mobile drama series

Cell a first is that we re applying production values normally associated with TV or film to a made ...

Mercedes in online 'iTV' ad

with branded video content on the internet. The C-Class campaign, which has been developed in association ...

Bebo to promote Hallam Foe on online soap

International, said: Our association with KateModern and Bebo offers a unique opportunity to create a buzz ...

Press green button for the future

Innovation is not a word often associated with TV advertising. With the exception of the red button, marketers have had little more than the 30-second spot and programme sponsorship at their disposal for the past 50 years. The status quo is set to change, however, with advances in digital ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.