Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
for life'. It planned to launch this Reebok CrossFit association in 2012 in the UK. Ahead ...
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Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
more companies to associate with the site. Currently, DiscountVouchers.co.uk has 3,500 merchants signed ...
Ex-Shine director Natalie Luke launches consumer start-up
30 Apr 2012 | by Hannah Crown
my eye on the bottom line.' Luke was at Shine Communications for eight years, rising to associate ...
Classic Media turns to Seventy Seven for Where's Wally? anniversary
26 Apr 2012 | by Hannah Crown
The consumer PR shop will work across all of the global media company s properties, including family favourites Postman Pat and Where s Wally? in the lead up to the elusive character s 25th birthday in September. Led by associate director James Hoyle, the team will manage all social media activity ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
Luxury clothing label Beulah brings in Rain Communications
13 Apr 2012 | by Hannah Crown
The independent agency, which counts John Lewis and Avon among its clients, will develop a fashion media-focused strategy to boost stockist enquiries and online sales, while also assisting with the brand s autumn launch. The account will be headed by associate director Fiona O Rorke, who reports to Beulah ...
Sailing and equestrian brand Musto brings in Frank PR
23 Mar 2012 | by Alec Mattinson
brand profiling and leveraging Musto s associated sports ambassadors. Simon Busby, brand director ...
Food and Drink: Coffee creates a stir to deliver message
22 Mar 2012 | by John Owens
The British Coffee Association (BCA) was becoming increasingly concerned about negative media...The organisation, which represents UK coffee manufacturers, felt that a younger generation was being put off the drink and hired Red Door Communications to counter negative coverage. Campaign: Creating an online stir with coffee Client: British Coffee Association PR team: Red Door Communications ...
House PR brought in for landmark TCM series launch
13 Mar 2012 | by John Owens
. The House PR team will be led by board director Rich Turner, with support from associate director Lee Robson ...
The Tea Council hires Threepipe to make tea 'cool again'
12 Mar 2012 | by Sara Luker
a young, social media-savvy audience. The agency s associate director Kate Simpson will head up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
