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Alan Mitchell: Advertisers, face it, your consumers hate you

Advertising Association research suggests marketing's image is in dire need of a makeover...of the Advertising Association. His strongly worded wake-up call, originally written for the RSA Journal last winter, is based on longitudinal research by the Advertising Association, showing a secular decline ... Association reveals five main consumer gripes about advertising: bombardment, intrusiveness, poor creativity ...

Subway's UK marketing chief on putting health and value at the heart of the brand

retains a link to its origins; the holding company is called Doctor's Associates. The figures emerged ... on the platforms of health and value, no mean feat for a brand associated with calorific products such as its ... products as part of their calorie-controlled diets. To further support the association, Subway ...

Clegg hails John Lewis as blueprint for British business

. "That is why we support the Employee Ownership Association's call to Government in providing incentives ...

Britvic and PepsiCo brands unite to support community projects

, be it to meet friends for a picnic or kick a football around. "The Pepsi Max brand has a long association ...

Food Advertising Unit to study effect of ads on children

The Advertising Association (AA) is understood to be preparing a research project into the food

Major ISPs to make parents choose on internet controls

, the Advertising Association (AA) has persuaded several companies not to use people under the age of 16 "to ...

Editor's comment: Riots pose tough CSR questions

to condemn those whose clothes bore their logos, now associated with burning cars. Was this disingenuous ...

Facebook signs up to AA 'childhood' review panel

The brand joins Unilever and McDonald's among those to have confirmed their part-icipation in an Advertising Association panel, which has been set up to respond to Mothers' Union chief executive Reg Bailey ... site. Facebook's agreement to sit on the panel will enable the Advertising Association to explore ...

Louis Vuitton focuses on CSR with arts drive

-storey, 1500m2 store on New Bond Street in London's West End. The store promotes Louis Vuitton's association ...

Brands commit to public health responsibility pledges

the alcohol deal. The Advertising Association and ISBA have also signed the deal. AA chief executive Tim ...

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