The Red Brick Road lands Rémy Martin
28 Jul 2011 | by Campaign staff
Navigator Responsive Advertising for CRM and Willoughby Stewart Associates for integrated design. First ...
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Taming the data deluge
05 Apr 2012 | by David Benady
. Chris Combemale, executive director at the Direct Marketing Association, says brands have to be upfront ...
Think BR: CRM and a sledgehammered Lamborghini
01 Jun 2011 | by David Rolfe
, and want the prestige associated with such a brand. It s a dream car , and something you may have imagined ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
by association with what is widely perceived as a wasteful, 'old-fashioned' and non-environmentally friendly ...
Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information
11 Aug 2009 | by Alan Mitchell
, the emerging market for VPI is set for extraordinary growth. The Advertising Association predicts that by 2020 ...
Customer publishers resign PPA membership en masse
03 Aug 2009 | by Ben Bold
LONDON - The Periodical Publishers' Association is facing the loss of more than 10% of its members...and customer publishing agency trade body the Association of Publishing Agencies (APA), because under current ...
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
6 23 9 Data Research Associates** 62.5m Increase u/d u/d 10 Lifestyles ... , Tr, Ent 9 Data Research Associates** 10 100 Yes Ch, FS, MO 10 Lifestyles Online ...
List abuse on the rise
30 Oct 2008 | by Ben Bold
). More encouragingly, the top performing sector in the survey was the associations and societies market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
