Behavioural ads in Europe to be flagged by icon
14 Apr 2011 | by Arif Durrani
of Advertisers, the European Advertising Standards Alliance, the Direct Marketing Association ...
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Failure to deal with spam damaging mobile marketing industry, DMA claims
27 Jun 2011 | by Oliver Luft
regulators to tackle the issue of SMS spam, the Direct Marketing Association (DMA) has claimed.
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
6 23 9 Data Research Associates** 62.5m Increase u/d u/d 10 Lifestyles ... , Tr, Ent 9 Data Research Associates** 10 100 Yes Ch, FS, MO 10 Lifestyles Online ...
New consumer protection laws that marketers should know about
08 Apr 2008 | by Stephen Groom
Association also have statutory powers to apply for injunctions to enforce this law. Given the potential ... associated with aggressive comparative advertising campaigns will be considerably lower than ...
DMA warns firms to boost data security
01 Apr 2008 | by Ed Kemp
their personal information with companies, the Direct Marketing Association (DMA) has claimed.
High Court dismisses Debt Free Direct's judicial review
16 May 2007 | by Jacquie Bowser
The application followed an ASA investigation into a complaint about a Debt Free Direct DRTV ad for its Individual Voluntary Agreements, which stated: It won t cost you a penny . The ASA upheld the complaint because it concluded that there are costs associated with IVAs, and therefore the advertisement ...
Marketing Store consolidates Midlands into one office
22 Jan 2007 | by by Joanne Payne
for the company s Leeds business, joins the Birmingham team as associate director. He will be responsible ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
