Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...
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Think BR: In whom we trust
18 May 2012 | by Jo Boyd
of creating a new one is simple - it is often cheaper and quicker to drive recognition and association when ... the brand in the past retain positive associations and can fuel the sense of discovery in younger ...
Reebok partners with PeerIndex for social giveaway
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
brand association and traffic to the microsite through the discussion generated on social media ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
Advertising Association research suggests marketing's image is in dire need of a makeover...of the Advertising Association. His strongly worded wake-up call, originally written for the RSA Journal last winter, is based on longitudinal research by the Advertising Association, showing a secular decline ... Association reveals five main consumer gripes about advertising: bombardment, intrusiveness, poor creativity ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
back and enjoys a mild glow from its association with one of Britain's best-loved brands. What ... the association between those sensual mauve swirls and the WH Smith checkout experience - something no self ...
Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing.
Coke and Pepsi change recipes in US to avoid cancer label
09 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Garza-Ciarlante, a spokesperson for Coca-Cola, told the Associated Press: "While we believe ... . The American Beverage Association (ABA), which represents the country's non-alcoholic beverage industry, said ... in America, told Associated Press it was reviving a petition filed with the US Food and Drug Administration ...
Jarvis Cocker helps boost Eurostar passenger numbers
08 Mar 2012 | by Ed Owen
. It was previously an association of three companies British-based Eurostar and the national railways of France ...
Angry Birds to open official theme park
28 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and associate it with a strong and well-known brand." The park does not have an official opening date ...
Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, using the messaging, "Mumsnet home swap in association with Love Home Swap". The brand has also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
