Collective brings in Dominic Woolfe to build advertiser relationships
02 Mar 2012 | by Maisie McCabe
rose to associate director before returning to Starcom MediaVest Group in 2005. Filler said ...
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Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
Investment Organisation and the associated budget to be folded into London Partners as the official ...
Facebook to broadcast more live FA Cup matches next season
01 Mar 2012 | by John Reynolds
. According to sources, Budweiser is in discussions with The Football Association (FA) over streaming up ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
of recession. According to the Association of Publishing Agencies, 63% of marketers maintained spend on branded ...
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
! Guy Phillipson, chief executive, Internet Advertising Bureau UK IAB Engage, in association ...
Think BR: And the winner is... social video!
21 Oct 2011 | by Luke Aviet
Our industry has come a long way since its inception back in 2005. Back then, marketers automatically associated online video with viral marketing, and budgets were mostly experimental. Last week the IAB announced that adspend online had increased by 13.5% for the first six months of 201, overtaking ...
Regaine sponsors Yahoo's football highlights
22 Aug 2011 | by Daniel Farey-Jones
's highlights. Rowena Johnson, associate director at Carat Sponsorship, said: "For football fans catching up ...
Jaguar to sponsor online England cricket highlights
21 Jun 2011 | by Oliver Luft
much a natural progression of our current association with English cricket." The ePlayer deal ...
Revolution Masterclass: Online video
15 Feb 2011 | by Trevor Clawson
, YouTube In terms of word association, 'online video' and 'YouTube' sit neatly together. Although ...
Mark Howe: Google's old dog on the new rules of engagement
08 Nov 2010 | by Daniel Farey-Jones
taken the form of a financial contribution to the Advertising Association s Front Foot initiative ... of National Advertising Benevolent Society Member of the Advertising Association Media Business Course ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
