Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
experts to find the best advocates to associate their brand with. Really the message is simple: tread ...
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Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
Investment Organisation and the associated budget to be folded into London Partners as the official ...
Brand barometer: Lagers, which one is most prominent online?
20 Apr 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Coca-Cola partners Spotify to boost music association
19 Apr 2012 | by Emma Powell
Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics.
Brand barometer: Children's charities, which one is most prominent online?
05 Apr 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Brand barometer: Luxury cars, which one is most prominent online?
30 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Facebook confirms purchase of technology patents from IBM
23 Mar 2012 | by Sarah Shearman
substantially benefited from its association with Facebook, has decided to resort to litigation." Separately ...
Brand barometer: Nappies, which one is most prominent online?
23 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Brand barometer: UK airlines, which one is most prominent online?
16 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Yahoo sues Facebook in first social media patent case
13 Mar 2012 | by Sarah Shearman
-time business partner of Facebook and a company that has substantially benefited from its association ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
