Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...
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Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
. This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ...
Reebok partners with PeerIndex for social giveaway
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
brand association and traffic to the microsite through the discussion generated on social media ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
Advertising Association research suggests marketing's image is in dire need of a makeover...of the Advertising Association. His strongly worded wake-up call, originally written for the RSA Journal last winter, is based on longitudinal research by the Advertising Association, showing a secular decline ... Association reveals five main consumer gripes about advertising: bombardment, intrusiveness, poor creativity ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
to alcohol company websites and associated social media. It also pledges to "look for opportunities ...
Sector Insight: Liquers
21 Mar 2012 | by Jane Bainbridge
has associated Baileys with a relaxing night in for drinkers although it is also being pushed as a ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
Samsung hires Jamie Oliver as Olympic brand ambassador
06 Mar 2012 | by Matthew Chapman
ambassador for Paralympic Games' sponsor Sainsbury's for 11 years and ended his association ...
Sector Insight: Vehicle recovery
29 Feb 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
Think BR: The new era of emotive advertising
28 Feb 2012 | by Danny Turnbull
oozes family , love and security , and merely by association it suggests that this is what Google ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
