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Is marketing at a crossroads?

at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing.

PROMOTIONAL FEATURE: Marketing Society Awards 2011

If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...

Electric cars face marketing short circuit

, the benefits and opportunities associated with them become easier for consumers to understand and therefore ...

Profile: Michael Bates, marketing director, Morrisons

signed a deal with The Football Association to back the 2018 England World Cup bid, having been offered ...

Rewriting the rules

' and 'eco', it also examines the risks that are associated with doing so, which Willan says is a more ...

DM industry beats government recycling targets

and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.