APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success
25 Nov 2011 | by Staff
the summit, Publicis Blueprint has scooped the Grand Prix at the Association of Publishing Agencies (APA ...
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Sector analysis: Customer publishing
04 Apr 2012 | by Mike Fletcher
. The latest 2011 report from Mintel, commissioned by the Association of Publishing Agencies (APA), reveals ...
Publicis Blueprint scoops top gong at APA Awards
24 Nov 2011 | by Nicola Clark
Publicis Blueprint has scooped the Grand Prix at the Association of Publishing Agencies (APA.../charities and associations) : Professional Engineering - Institution of Mechanical Engineers - Caspian Media Best ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
associations through meeting a need. According to Anderson, the technology should not come before ...
Speakers from Boots, HuffPo and Westfield join APA summit line-up
20 Oct 2011 | by Staff
The APA (Association of Publishing Agencies) Summit entitled Content + Convergence will see Ruth Spencer, head of insight, loyalty and multi-channel at Boots; Myf Ryan, general manager of marketing at Westfield UK; Carla Buzasi, editor-in-chief at AOL Europe and Huffington Post; Will Sansom ...
Customer publishing leagues: The rise of branded content
16 Jun 2011 | by Kim Benjamin
operating officer of the Association of Publishing Agencies (APA), says that consumers want print to create ... for a sizeable chunk of income. Thus the financial risks associated with customer publishing may have ...
Digital to drive media growth in 'golden age for the empowered consumer'
14 Jun 2011 | by Oliver Luft
,864 31,486 33,479 Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates ...
Media Bitch's Diary 28 January
28 Jan 2011 | by Harriet Dennys
on BSkyB takeover Steve Auckland , managing director of Associated Newspapers' free newspapers ...
Just how much is ITV milking the X Factor cash cow for?
10 Dec 2010 | by Chris Tryhorn
and cooking. So you can watch 'The X Factor' finalists' style tips in association with the online retailer ...
My Media Week: Julia Hutchison, Association of Publishing Agencies
07 Dec 2010 | by Harriet Dennys
Running an industry trade body in the busiest week of the year creates a few 'frazzled' moments for APA chief operating officer Julia Hutchison
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
