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Is Stella Artois perceived as the drink of booze Britain, or a sophisticated premium beer? James Watson, its European marketing director, claims the answer is the latter, although he is willing to concede that this has not always been the case.
LONDON - The merger between the World Association of Newspapers and Ifra, the two primary publishing associations, is expected to be confirmed this week with the new unified entity called The World Association of Newspapers and News Publishers.
LONDON - Online users most commonly associate advertising with the word "false", a major internet study has revealed.
Online users most commonly associate advertising with the word "false", a major internet study has revealed.
If you're going to splash out on a tie-up, make sure you fully exploit all its attendant opportunities.
Brand ties with high-profile shows are helping to make up the shortfall in TV channels' ad revenues.
Ford is to run a long-planned brand campaign in March to highlight to consumers what it stands for.
The Internet Advertising Bureau in the US has joined forces with the American Association of Advertising Agencies to issue proposed contract terms and conditions to regulate deals made by online advertisers and media owners. The new guidelines, developed by a joint taskforce from the two...
The Department of Health has appointed the specialist youth agency iris to develop a below-the-line strategy as part of its drive to reduce the UK teenage pregnancy rate. Iris will work on targeting educational messages to teenagers by linking the issue of teenage pregnancy with major consumer...
Harrison Cowley has been appointed to handle a St George's Day promotion for Bombardier English Premium Bitter ROGER MORTLOCK Royal Shakespeare Company 'The plays that we're putting on at the moment examine what it means to be English but also what it means to be European and...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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